https://www.mtrj.in/index.php/mtrj <p>Management and Technology Research Journal is a peer-reviewed Indian scholarly journal that publishes short communications, short reviews and letters to the editor on recent technological advances in management studies.</p> Sevas Publishing en-US Management and Technology Research Journal <p><strong><span data-preserver-spaces="true">Important Copyright Policy:</span></strong><span data-preserver-spaces="true"> Authors, readers or any individual can download the manuscripts, cite them, access them and store them on personal computers. However, educational institutions, libraries, or research organizations are not permitted to download or store manuscripts on organizational computers. The organizations have to subscribe to the "Management and Technology Research Journal" to remove this basic restriction. Check about journal page for more information. </span></p> https://www.mtrj.in/index.php/mtrj/article/view/1 <p><strong>Aim: </strong>The aim of the study is to measure the performance of mutual fund (MF) schemes in India with special reference to public and private collective fund debt schemes.</p> <p><strong>Results: </strong>An aggregate of 24 schemes were selected from the six asset management companies. The evaluation was achieved by using various financial tools like including rate of return, Sharpe ratio, Jenson ratio and Treynor ratio. The data was collected from the various authorized websites and agencies.</p> <p><strong>Conclusion: </strong>The private mutual fund companies were found much more beneficial in long run when compared with public mutual funds in India. Public mutual fund companies were found beneficial in mid-term and both public &amp; private mutual fund companies are beneficial in short run for the investors to invest in mutual funds.</p> <p><strong>Keywords</strong>: Mutual Fund, Debt Schemes, Securities, Investors, Treynor Ratio, Sharpe Ratio.</p> <p><strong>&nbsp;</strong><strong>HIGHLIGHTS:</strong></p> <ol> <li><strong>The private mutual fund companies are much more beneficial in long run when compared with public mutual funds in India. </strong></li> <li><strong>Public mutual fund companies are found to be beneficial in mid-term. </strong></li> <li><strong>Public and private mutual fund companies are both beneficial in short run for the investors</strong></li> </ol> Maheswari Y. Raghunadha Reddy P Copyright (c) 2022 Sevas Publishing https://www.mtrj.in/index.php/mtrj/about/submissions#authorGuidelines 2022-10-05 2022-10-05 1 1 1 4 https://www.mtrj.in/index.php/mtrj/article/view/2 <p><strong>Aim:&nbsp;</strong>The present study analyses the factors influencing consumers to buy specific brands of Ayurvedic products in the Tumkur district in India.&nbsp;</p> <p><strong>Results:&nbsp;</strong>A sample size of 450 customers from 9 Taluks of the Tumkur district is selected for this study. A detailed questionnaire is made with 20 factors and studied for six months (June to December 2021). It is found that health benefits, product quality, price, acquitting with the product and brand recognition played an important role in selecting ayurvedic products.&nbsp;</p> <p><strong>Conclusion:&nbsp;</strong>The researcher suggests that the model will be helpful in understanding customer buying patterns in Tumkur, India.&nbsp;</p> <p><strong>Keywords</strong>: Entrepreneurship, Digitalization, Motivation, Women.</p> <p><strong>HIGHLIGHTS:</strong></p> <p><strong>Five factors, including health benefits, product quality, price, acquitting of the product and brand recognition, played an important role in selecting ayurvedic products.&nbsp;</strong></p> Harisha H Copyright (c) 2022 Sevas Publishing https://www.mtrj.in/index.php/mtrj/about/submissions#authorGuidelines 2022-10-05 2022-10-05 1 1 5 6 https://www.mtrj.in/index.php/mtrj/article/view/3 <p><strong>Aim:&nbsp;</strong>The main aim of this research is to shed light on the specialized characteristic related to emotional stability and an individual's relationships with others that influence entrepreneurial performance.&nbsp;</p> <p><strong>Results:&nbsp;</strong>Emotional intelligence and networking trait are considered in improving the performance of MSME (Micro, Small and Medium Enterprises) entrepreneurs in Coimbatore, Tamil Nadu. Data were collected from 500 MSME entrepreneurs in the Coimbatore district of Tamil Nadu in India.&nbsp;</p> <p><strong>Conclusion:&nbsp;</strong>The result reveals a positive relationship between entrepreneurial emotions and networking abilities to performance.&nbsp;</p> <p><strong>Keywords</strong>: Emotional Intelligence, Resilience, Performance, MSME entrepreneurs.</p> <p><strong>HIGHLIGHTS:</strong></p> <ol> <li><strong> There is a positive relationship between emotions and resilience among MSME entrepreneurs in Coimbatore, India.&nbsp;</strong></li> <li><strong> The resilience of MSME entrepreneurs in Coimbatore, India, is positively related to performance.&nbsp;&nbsp;</strong></li> </ol> Ramanujan V Arun Vidya K Rama B. Rao Rekha R Copyright (c) 2022 Sevas Publishing https://www.mtrj.in/index.php/mtrj/about/submissions#authorGuidelines 2022-10-05 2022-10-05 1 1 7 11 https://www.mtrj.in/index.php/mtrj/article/view/5 <p><strong>Aim:&nbsp;</strong>The study aims to identify major challenges the start-up organisation faces in engaging a millennial employee.&nbsp;</p> <p><strong>Results:&nbsp;</strong>The research design chosen for the study is descriptive. Since the study only deals with identifying and discussing challenges in employee engagement, descriptive statistics involve frequencies and percentages, and graphs and tables are used to represent and interpret the data.</p> <p><strong>Conclusion:&nbsp;</strong>&nbsp;The results show that the work environment and job satisfaction are the most critical elements that influence the engagement of the millennial employee.&nbsp;</p> <p><strong>Keywords</strong>: Millenial Employee, Employment, Work environment, Job satisfaction</p> <p><strong>HIGHLIGHTS:</strong></p> <ol> <li><strong>Work environment and job satisfaction are the most critical elements that influence millennial employee engagement.&nbsp;</strong></li> </ol> Santhosh K V Bhavya Vikas Copyright (c) 2022 Sevas Publishing https://www.mtrj.in/index.php/mtrj/about/submissions#authorGuidelines 2022-10-05 2022-10-05 1 1 15 19 https://www.mtrj.in/index.php/mtrj/article/view/6 <p><strong>Aim:&nbsp;</strong>The present study aims to determine the extent of green entrepreneurial initiatives by Small and Medium Enterprises (SMEs), in Jorhat, Assam.&nbsp;</p> <p><strong>Results:&nbsp;</strong>The research design of the study is descriptive. Sixty SMEs from Jorhat, Assam, India, are included in this study to determine green entrepreneurial initiatives.&nbsp;</p> <p><strong>Conclusion:&nbsp;</strong>&nbsp;It has been observed that SMEs within their spheres of operation limit green entrepreneurial initiatives, and such activities are nascent. The study emphasises green perspectives, which can often provide the foundation for creating and growing viable, commercially successful business ventures.&nbsp;</p> <p><strong>Keywords</strong>: Green Entrepreneurial Initiatives, Environmental, SMEs, Business Ventures</p> <p><strong>HIGHLIGHTS:</strong></p> <p><strong>1.&nbsp;</strong>Small and Medium Enterprises (SMEs) in Jorhat, Assam, India, within their operation spheres, limit green entrepreneurial initiatives, and such activities are nascent</p> Barsha Borah Copyright (c) 2022 Sevas Publishing https://www.mtrj.in/index.php/mtrj/about/submissions#authorGuidelines 2022-10-05 2022-10-05 1 1 20 27 https://www.mtrj.in/index.php/mtrj/article/view/4 <p><strong>Aim: </strong>This paper aims at the important factors influencing the prospects of women entrepreneurs in India. The paper also tries to suggest some remedial measures. </p> <p><strong>Results: </strong>The methodology of this paper is descriptive, and required information was collected from secondary sources (Gendering Human Development, A working paper for computing HDI, GDI and GII for the States of India, Social Statistics Division, National Statistical Office, Ministry of Statistics and Programme Implementation, Government of India (Working paper - Published year not available)). </p> <p><strong>Conclusion: </strong> Credit facilities, training facilities and family support are suggested to encourage women entrepreneurs in India. </p> <p><strong>Keywords</strong>: Entrepreneurship, Employment, Growth, Future Prospects</p> <p><strong>HIGHLIGHTS:</strong></p> <ol> <li><strong> Credit facilities, training facilities and support from family are important factors for encouraging women entrepreneurs in India. </strong></li> </ol> Latifa Begum Copyright (c) 2022 Sevas Publishing https://www.mtrj.in/index.php/mtrj/about/submissions#authorGuidelines 2022-10-05 2022-10-05 1 1 12 14