FACTORS INFLUENCING CONSUMERS FOR BUYING AYURVEDIC PRODUCT IN TUMKUR, INDIA

Authors

  • Harisha H Ananya Institute of Commerce and Management Tumkur, India

Keywords:

Entrepreneurship, Digitalization, Motivation, Women

Abstract

Aim: The present study analyses the factors influencing consumers to buy specific brands of Ayurvedic products in the Tumkur district in India. 

Results: A sample size of 450 customers from 9 Taluks of the Tumkur district is selected for this study. A detailed questionnaire is made with 20 factors and studied for six months (June to December 2021). It is found that health benefits, product quality, price, acquitting with the product and brand recognition played an important role in selecting ayurvedic products. 

Conclusion: The researcher suggests that the model will be helpful in understanding customer buying patterns in Tumkur, India. 

Keywords: Entrepreneurship, Digitalization, Motivation, Women.

HIGHLIGHTS:

Five factors, including health benefits, product quality, price, acquitting of the product and brand recognition, played an important role in selecting ayurvedic products. 

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Published

2022-10-05

How to Cite

H, H. (2022). FACTORS INFLUENCING CONSUMERS FOR BUYING AYURVEDIC PRODUCT IN TUMKUR, INDIA . Management and Technology Research Journal, 1(1), 5–6. Retrieved from https://www.mtrj.in/index.php/mtrj/article/view/2

Issue

Vol. 1 No. 1 (2022): October: Management and Technology Research Journal

Section

Short Communication

License

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