A STUDY ON GREEN ENTREPRENEURIAL INITIATIVES OF SMALL AND MEDIUM ENTERPRISES IN JORHAT, ASSAM

Authors

  • Barsha Borah CKB Commerce College, Jorhat, India

Keywords:

Green Entrepreneurial Initiatives, Environmental, SMEs, Business Ventures

Abstract

Aim: The present study aims to determine the extent of green entrepreneurial initiatives by Small and Medium Enterprises (SMEs), in Jorhat, Assam. 

Results: The research design of the study is descriptive. Sixty SMEs from Jorhat, Assam, India, are included in this study to determine green entrepreneurial initiatives. 

Conclusion:  It has been observed that SMEs within their spheres of operation limit green entrepreneurial initiatives, and such activities are nascent. The study emphasises green perspectives, which can often provide the foundation for creating and growing viable, commercially successful business ventures. 

Keywords: Green Entrepreneurial Initiatives, Environmental, SMEs, Business Ventures

HIGHLIGHTS:

1. Small and Medium Enterprises (SMEs) in Jorhat, Assam, India, within their operation spheres, limit green entrepreneurial initiatives, and such activities are nascent

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Published

2022-10-05

How to Cite

Borah, B. (2022). A STUDY ON GREEN ENTREPRENEURIAL INITIATIVES OF SMALL AND MEDIUM ENTERPRISES IN JORHAT, ASSAM. Management and Technology Research Journal, 1(1), 20–27. Retrieved from https://www.mtrj.in/index.php/mtrj/article/view/6

Issue

Vol. 1 No. 1 (2022): October: Management and Technology Research Journal

Section

Short Communication

License

Copyright (c) 2022 Sevas Publishing

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